Search Engine Optimisation Strategies

02. June 2010 · Write a comment · Categories: SE Optimisation · Tags: , , , ,

Search Engine Optimisation (SEO) is the process of increasing you’re online presence by achieving higher rankings in the Search Engine Result Pages (SERPS) in the organic listings. Purely white hat techinques should be used to ascertain rankings within the SERP’s, and not techniques that are classed as unethical or black hat – this type of black hat activity can severely damage your companies online presence and can result in your website being banned from the search engines for a certain period of time.

Over 90% of all web site traffic comes from the search engines. Just because your site is listed in the search engines doesn’t necessarily mean that your customers can find it.

Search Engine Optimization and Positioning is an art and science, it involves a tactical and strategic approach using creative techniques using an in-depth study of the search engines, and it’s not a simple matter of adding a few tags that contain your important keywords or word stuffing your pages with duplicate repetitive content.

1. On page Optimisation refers to the work carried out on your entire website, this ensures it is search engine friendly and includes the key phrases at an appropriate density and in the appropriate way for the search engine to give your site more relevancy than others.

2. Off page Optimisation refers to broadening your base and establishing your site within the online community. A high level of off page optimization is successfully achieved by submitting your site to relevant, high page ranked websites, portals and directories etc, this will increase page rank and in turn your online presence in the Search Engine Result Pages (SERPS), when a website points to you this is deemed as a positive vote for your website, the more votes you receive the more you are rewarded.

The main focus here is on page optimisation

On Page Optimisation

On page optimization is the work carried on your website which is visible on your website, or is directly linked to from your website, with the combination of off page strategies this will maximize your website and its ranking potential.

Web Sitemap: – Helps to provide a thorough website crawl. Very useful tool for humans and web spiders

Robots exclusion file:- This can effectively funnel rank power, links that are useful to humans and search engines are completely different things when it comes to SEO.

Validation: – This will vastly improve Spider-ability; this increases the amount of pages the search engine spiders visit and cache in their index.
Enhance search engine spider ability – Search engines find content by following links – links have to be optimised to their full potential. A page that cannot be crawled for whatever reason cannot be ranked effectively.

Keyword Targeting – This will involve the correct implementation of the chosen key terms and phrases using the correct web standard syntax
Effective Category Structuring – Categorizing your products in a search engine friendly manor.

Creating a spiderable navigation – sometimes search engines find it hard to spider website navigation, we will ensure this task is made easy as possible for the search engines.

Enhance URL Structures – To encourage click through on SERPS and SE visibility

Appealing to linkers – Encouraging repeat visits

Site Architecture – Well organized information architecture provides semantic and usability benefits
Meta Data and Syntax – (title, sub titles, header, images, Meta data, doc text etc)

Getting New Web Hosting Service for your Web Site

16. April 2010 · Write a comment · Categories: Web Hosting, · Tags: , , ,

Getting New Web Hosting Service for your Web Site

Due to Various inefficiencies of Old Web Hosting provider like poor technical support, down web server, inability of old provider to met with your requirements, expensive web hosting service, an Online Business owner decided to go for a new Web Hosting provider. Because of all above-mentioned and many more not in the list you would opt for new web hosting service. So the next step is to transfer your web site from current web host to new web host which can be done by following the under mentioned steps. Transferring of Schedule For transferring the old web hosting, planning should be done in advance, atleast one month before so as to ensure smooth transfer, as transferring in less than one month can led to inaccessibility of your web site.

Registering new web hosting service.

Once the above step is complete, user must go for a new web hosting service and must sign it accordingly within 24 hours so as to enable new account earliest.

Taking Files Backup.

As soon as you created a new web hosting account, you should take back up of all your web files for the new provider. Generally you already have all files of your web site on your local computer still it is beneficial to backup all your files from old web server. Further including HTML files, backup of any script file, database file and even of server logs file should be taken. Thereafter create a directory structure similar to directory structure on web server and then load the file in their respective directory.

Uploading of files

You will receive a notification email from your new web-hosting provider after the notification of your new web hosting account. Information needed to set up a website including FTP server information all will be provided within that email. With the help of that FTP information user can now FTP his new web-hosting server and can upload all his files. First the user should create a directory structure and then can upload all his files in their respective directories. User can also install any script file or databases if used in his website and also should setup his email accounts with the help of administration panel.

After finishing of uploading of all the files and installation of script files or databases temporary URL can be used to test the new site. This temporary URL can be obtained from through notification email from new web hosting provider.

Testing of new website

The new website can be tested online by using temporarily URL directory. As different web hosting server require different server environment to work, that’s why user needs to verify all the scripts like CGI, Perl if they are working as per the requirement or not. Further all the hyperlinks should be tested in the normal web pages so as to confirm that no broken links are there. Your website hosted on the old web hosting provider is continued to be operational, even when you are testing through the temporary URL directory. Transferring of domain name After finishing of testing new website on the temporary URL and verification of its perfect execution, next step is to contact the new domain name registrar so as to change the old domain name server to point the new DNS of the web hosting provider. There after the user will get DNS information through email after he finishes the successful registration with new web hosting provider and also would get the information from website of his new web hosting provider. The purpose of Domain name servers is to control how to resolve the domain name. Commonly the domain names are in following format:

NS1.THE-NEW-WEB-HOSTING.COM

NS2.THE-NEW-WEB-HOSTING.COM

Some domain name registrar requires the IP addresses of the DNS. In this case you have to provide the IP addresses of your new DNS. For example:

NS1: 216.193.194.212

NS2: 216.193.207.106

DNS record to change and propagate through all the WHOIS servers takes typically 24 to 72 hours. Whois tools such as whois.com can be use on Internet to monitor the status of DNS transfer. New DNS will be displayed once the transfer is complete. Even minor modifications are possible like the user can upload his own file or picture to the new web-hosting server. When the user checks his homepage through the normal domain name he can notice the new home page, which makes sure that transfer of DNS is successful. Final Testing Now, your website on the new web hosting provider is officially transferred and online. You should repeat all the tests to ensure it is fully functional.Thereafter you can go ahead to terminate your old web hosting account after the final confirmation is received.

How to host with the best web host? Web hosting blog provides one cents web hosting for hostgator and cheap domain names from godaddy domain registrar. You can read more about dedicated servers

Experience Your Site From The Eyes Of A Spider

03. March 2010 · Write a comment · Categories: A Website Spider · Tags: , , , ,

Experience Your Site From The Eyes Of A Spider

Experience Your Site From the Eyes of a Spider

Making efforts to optimize site is good but it is considered best only when it gives fruitful results. It is not possible to get top rankings soon but you can make efforts. In order to check the performance of your site you can make use of Search engine Simulators.

Spiders Explained

In order to calculate the performance of your site, search engine spiders first crawl the page of your website and index them. then they make use of various algorithms in order to determine how relevant are they and to give page rankings. So in order to get good rankings you must know what spiders are looking for in your website.

Spiders are also known as Robots. They don’t read the whole content of your website but only search for particular things. Since spiders determine if humans will find your site, it is worth to consider what spiders like and what don’t.

Flash, JavaScript, Image Text or Frames?!

Flash, JavaScript, Image Text or Frames all these are not visible to search spiders. Especially frames. they are very harmful for search rankings. If you are making use of flash pages that are full of keywords then it will not help you in any ways. If you will see this page using Search engine simulator you will find this page as blank.

As Javascript is not SEO favorite similarly these things are not liked by spiders instead they prefer text files. In stead you can make use of alt attribute of tag for images. There you can describe the picture and can use your keywords. But don’t stuff the keywords.

Are Your Hyperlinks Spiderable?

The search engine spider simulator can be of great help when trying to figure out if the hyperlinks lead to the right place. For instance, link exchange websites often put fake links to your site with _JavaScript (using mouse over events and stuff to make the link look genuine) but actually this is not a link that search engines will see and follow. Since the spider simulator would not display such links, you’ll know that something with the link is wrong.

In order to avoid this you should make use of tag. This is because javascript based menus are not spidered.

I am Aana Jones. I am working as an SEO expert in OOmsystem..OOMsystem is a SEO Company which helps you to know SEO. It helps you to get traffic to your website and thus market your website. Author is related to Affordable SEO Service provider company which helps you to Market your site. Author frequently write articles on SEO Services and benefits of Search engine optimization success.

Tips To Increase Site Rankins Through Using A Link Building Service

20. February 2010 · Write a comment · Categories: Link Building · Tags: , , , , , , , ,

Tips To Increase Site Rankins Through Using A Link Building Service

Here are some basic principles to be enforced to help increase web site traffic and search site rankings if you decide not to hire a time saving Link Building Service Company.  My recommendation is that you do outsource the maximum amount of the work load as possible to avoid becoming overwhelmed, and eventually, quitting.  With that under consideration, let’s get started.

1.  Make a web site with valuable content, products.  This is the first thing you should do.  You need to give your clients a reason to visit your site.  What are you offering them?  If you are unsure, figure this out first.

2.  Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.

three.  Research and use the best keywords / phrases to attract your target shoppers.

4.  Use your keywords in the right fields and references in your web page.  Like Title, META tags, Headers, for example.

5.  Keep your internet site design easy so that your clients can navigate simply between net pages, find what they want and buy products and services.

6.  Submit your internet pages i.e.  Every net page and not just the home page, to the most popular search engines and directory services.  Hire a Link Building Service to do so, if required.  Be certain this is a manual submission.  Don’t engage an automated submission service.

7.  Keep track of changes in search website algorithms and processes and accordingly modify your web pages so your search website ranking remains high.  Use online tools and resources to keep track of how your internet site is doing.  If you employed a Link Building Service, they’ll do this for you.

8.  Monitor your competitors and the top ranked sites to see what they are doing right in the way of design, navigation, content, keywords, and so on.

nine.  Use reports and logs from your website hosting company to see where your traffic is coming from.  Investigate your visitor location and their in-going sources whether search engines or links from other sites and the keywords they used to find you.

10.  Make your customer visit straightforward and give them plenty of paths to remember you in the shape of newsletters, free reports, reduction coupons and so on.

11.  Demonstrate your industry and service or product experience by writing and submitting articles for your internet site or for article banks so you are understood as a guru in your field.  A good Link Building Service will also provide these services, should you decide to hire one.

12.  When selling products online, use straightforward payment and shipment strategies to make your customer’s's experience fast and easy.  They are more likely to come back if they had a good experience with you.

thirteen.  When not sure, hire pros.  A top notch Link Building Service may seem costly, but it’s a lot more cost effective than spending your money on an internet site which no one visits, and thus, no sales are made.

14.  Don’t look at your internet site as a static leaflet.  Treat it as a dynamic, fast-changing sales tool and location, just like your real store to which your clients with the same seriousness.