Web Design Guide to Building Better Links

04. April 2010 · Write a comment · Categories: Web Design Guide · Tags: , , , ,

Web Design Guide to Building Better Links

The importance of links in a web page should be obvious to any designer, whether experienced or not. Your clients will undoubtedly request that links be placed in the sites you create for them and your web design company will ensure that you do so. Designers must not forget that the overall content of a site is not limited to the text, but includes images, links and all the other relevant components of a properly designed web page.

In Web Design Links Reinforce Scannability

Online visitors to a site are almost always drawn first to images. Links are the next thing that they notice, because they are always underlined and coloured differently from the rest of the text. Your web design company is likely to instruct you to make sure that links included in each web page catch the attention of viewers. Links, in addition to good textual content, will allow readers to scan through your web page quickly. Links will only do this effectively if they are well-worded and have some relevance to the content of the rest of the web site. Your web design company will probably make an effort to emphasize the need for this.

Web design Tip #1: Links on Your Home Page

A good web site should always contain links to all the other parts of the site on its home page, unless the entire site consists of only a single page. Most visitors to the site are likely to simply scan through the content of the home page, so it is important to ensure that the text of each link clearly describes the part of the site that it links to. Your links must also stand out, so avoid having a home page comprised solely of links and no other text. Link titles should also be plain and straightforward, giving readers a very clear description of where the link will lead. Your web design company will undoubtedly be happy if you also include links to other general pages found on your website.

Web design Tip #2: General to Specific is the Way to Go

Online users who are trying to find specific information will generally follow the same sort of search pattern – they will start their search with general terms that will get more and more specific as they discover new information. Links should operate on the same logic, leading the viewer from each page to a page that has slightly more specific information than the previous one, and so on, allowing viewers to slowly refine their search.

Web design Tip #3: How to Write Links and Setting Them

Some good guidelines to follow when creating links are shown below.

• The log files of your website will contain information regarding the most common search terms used by visitors to your site. Try to identify these terms and include them in your web pages as links to the other parts of your site.

• You should ensure that links lead to the pages that they are supposed, and not elsewhere. Links that do not lead readers to the pages that they expect to visit do not form a very good impression of your client or your web design company and this will not be good for your reputation as a designer. Readers who feel that they have been tricked will likely leave the site and not come back again.

• Make the text of your links clear and concise. And if they state that they link to something such as an e-book, phrase them such that there is no mistaking where the link should lead. “This e-book…” is a good example of a link that should lead to an e-book, and not some other web page.

• Links should always serve a clear purpose. If you have included a link in a web page and are unable to clearly define the purpose of the link, then it should be removed. Always keep in mind that the purpose of your web design company is to provide services to both your clients and readers so make sure you only include links that are important.

Both your Web Design company and your clients will definitely appreciate it if you take the effort to make sure that links are as effective and well-integrated into the website content as possible. The text that surrounds a link should contain relevant and useful information, and the link itself should be related to the surrounding text, and be very clear in its purpose. If a link is going to direct readers to another page composed entirely of other links, then the first link should clearly state that it leads to a another page full of links.

Moe Tamani is a Dallas SEO consultant for a leading Dallas Web Design company.

Beating Adwords – My Review of This Adwords Guide

29. January 2010 · Write a comment · Categories: Uncategorized · Tags: , , , ,

Beating Adwords – My Review of This Adwords Guide

Anyone marketing online knows about Google Adwords, it is Google’s Pay-Per-Click advertising system that allows you to get your website listed at the top and side of search engines and on Google’s entire network of websites. You set a daily budget and the most you want to pay per click. After setting up your Adwords account your ads will appear within 30 minutes. This method is an instant way to get tons of target traffic. This sounds great, but what is the downside? Well, it costs money. You can bid as low as 10 cents for a click, but in many competitive markets you must bid 1-2 dollars to get enough traffic to matter. Imagine getting 100 hundred clicks, there goes a few hundred dollars. If you set up your account wrong you can waste hundreds of dollars within a few hours. However, if you know the secrets of Adwords marketing, you can capitalize, eliminate your competition and make a great return on investment. Some companies/marketers spend thousands of dollars a day on Adwords advertising! How can they afford this? Easy, they make more!

That is the most important thing for all people using pay-per-click advertising, you must make more money than you spend. This is also a golden business rule. After spending 10’s of thousands of dollars on Google Adwords advertising I knew there was a better, more efficient way to set up my account and make money online. I started looking for all the information I could find on the web and bought about 30 ebooks on the topic of Adwords. I read all the Guru’s books and know what works and what doesn’t. I put all of their techniques and philosophies to test and found 1 source that really did teach me how to make money online and taught me how to beat Adwords. I didn’t tell anyone about this until now because I didn’t want competition knowing my secrets, but really, it is a simple ebook. The information is Beating Adwords.

Beating Adwords explained to me everything about affiliate marketing and how to use this Adwords guide to start making serious cash online, working day and night, making me money all the time. I make money while I sleep, eat, run, workout, watch a movie, ride my bike, anything I choose to do, I am still making money. I never thought this day would come, but it has! The problem with most of the other Adwords information out there, is it is not written by people who have been successful with it, just people who know how to use it and maybe gathered a few tips here and there. Beating Adwords is the authorative guide to Adwords, nothing compares to this information. Why? Because it was written by 2 successful affiliate marketers, who know what they are doing, what works for them and makes them money. Do what they do and you will make what they make.

The techniques outlined in this ebook are focused on making every Adwords campaign a successful one. High click through rates, high conversion, how to write ad copy, choose profitable keywords and keyphrases, and most of all optimize your ads, which are tiny cash powerhouses when set up correctly. I wasted so much money over the years on Adwords. You may be like how I once was, or maybe you just started and don’t want to throw away your money. Whatever situation you are in, do not spend another dime on Adwords until you read this information.

It is great for newbies or advanced marketers, there is information in Beating Adwords for everyone. Anyone can start making money fast after they read this and implementing the ideas inside.

Learn from the Adwords Experts and increase your sales 1000%! Visit this site to learn more about Beating Adwords: http://richer.us/beating-adwords

If you don’t have a Google Adwords account yet, sign here: http://richer.us/google/signup.htm

Learn from the Adwords Experts and increase your sales 1000%!

Visit this site to learn more about Beating Adwords: http://richer.us/beating-adwords


If you don’t have a Google Adwords account yet, sign here: http://richer.us/google/signup.htm