Getting listed on Google’s first result page is the goal of any search engine optimization campaign. If you have taken the time to find the best keywords for your website, you probably have a very long list with many keywords

It is also important to think in terms of how your target audience would search for products or services on the Internet. For instance, if you have a website promoting a golf club, then it would not make much sense for you to target keywords like “golf” or “golfing” because these keywords are extremely general and have tons of competitors. Also, since you are targeting only people who are looking out for a golf club, using a general keyword like “golf” will bring in a lot of irrelevant traffic. This is because visitors may be looking for anything related to golf, such as golf history, golf bags, golf ball, golf shoes and so on. Typically a person who is looking out for a golf club will type in “golf club” and related terms instead of the single term “golf.” So from this example it is evident that the best choice of keywords for you would be to use phrases like “golf club” instead of single and general keywords.

Check out your competition for ideas. Do a search on 3 search engines (yahoo – Google – MSN) and check review some of the sites. Only use keyword that relate to your site . You should develop a list of keyword phrases for the home page, later on and over time each page of your web sites could be optimized for the search engines.