Search Engine Lifecycle of a Website (part 2) ? Off-site Optimisation

29. March 2010 · Write a comment · Categories: SE Optimisation · Tags: , , , , , ,

Search Engine Lifecycle of a Website (part 2) ? Off-site Optimisation

So you have created your website and taken time to use key Search Engine Optimisation techniques. The next phases in this life cycle are concerned with the processes you use off-line to maximize the performance of your website. Below is an overview of what you can expect.

Month 4 – Google acknowledged your site. Some traffic and orders come to your site.

In the meantime continue to do the following:

To run a modern site you need to have referrals available

Anytime. To keep an eye on this get a quality logger/tracker.

Change host if your current one does not allow referrers.
Regularly check your linking system to ensure search engine spiders can crawl effectively over your site.
Submit your website details to niche directories for your

keywords.
Find sites that have links pages or who exchange links

Freely. Try to swap links with one fresh site per day. Just send them an e-mail and request a swap. If they refuse don’t worry and don’t give up.
Keep up with writing the content each day. Write topical articles and minimize ‘blog’ type personal stuff. Study the ‘webspeak’ that works with the visitors and develop your writing skills. Write for speed of reading; use text breaks, short sentences, bullet points etc. Remember surfers scan not read.
Avoid gimmicks on your site or anything that appears to be spam or unethical.
When you receive a request for a link, make sure you check out the site. Do not link with a site just for the sake of it. Check them in Google and get their pr value, look for listings in directories, check the topic and site is similar to yours.
Use other ways to advertise your website. Tap into social bookmarking sites, forums and mailing lists. Read as much as you can from the top forums for internet marketing.
Check out keyword suggestion tools for new ideas for fresh content pages.
Do regular web traffic analysis and study your logs. Give search engines what they need to get to your site. In your logs look for the keywords people are using. Found a new word? Build a fresh page around it. Study these logs carefully. Keyword optimization will ensure better conversion rates of visitors to customers.

Months 5 to 12 – Orders trickle in. Google and other SE’s have not featured your site.

Keep up to date with developments in your keyword sector. Find out what the big sites are doing and get ahead of the game. Prepare pages in anticipation of a big site coming out with a new product. Networking is important for the ongoing success of your website. Interact with colleagues in the forums. Your learning accelerates by networking not just reading or lurking around. It can bring you tips, links and will keep you aware of what is new in the internet world.
Be prepared to make notes. If you are aiming to build a page a day, you will need to be inspired and have a way to record that inspiration. Keep a note book of your ideas as they come so that you do not forget them.
You should know what comes next…

Google loves content – quality content. After a year you should have over 400 pages of broad based content with a wide range of keywords. You will be placed well under a good range of keywords, receive more reciprocal links and put your in a good position to start making your site create money for you. You should be seeing around 500 to 2000 referrals per day from search engines. More pages will increase the possibility of more referrals.

Month 19 – Your site has finally begun to feature on page 2 or 3 of the Google listing and other SE’s. Consequently your orders increase.

Continue optimizing your site and you can expect to see your site feature on page 1 of Google’s listings and other search engines for most key phrases and words.

It should be apparent that creating a money making website entails a lot of patience and hard work. If you follow these basic steps and commit to learning and updating your knowledge success will surely follow. Start to check out sites and forums that are available to help you in your endeavour to create an internet business. Have fun and stay positive.

Michiel Van Kets provides articles for Dave Glynn, who owns Searchenginesensation.com. They are part of Atomic Web Solutions and offer professional search engine optimisation (optimization) and web marketing services including pay-per-click campaign setup and management.

Yahoo Search Marketing Increases Web Traffic and Potential Buyers

28. March 2010 · Write a comment · Categories: Yahoo Search Marketing · Tags: , , , , , ,

Yahoo Search Marketing Increases Web Traffic and Potential Buyers

There is an old saying in advertising that if you’re opening a restaurant, the most important thing you can have is not your location, your prices, your menu, or your chef. The most important thing you can have is a hungry crowd standing right outside. This is particularly true in marketing online, where it is easy to get lost in the masses of web sites that a hungry crowd can choose from. Yahoo Search Marketing helps you bring that hungry crowd of web traffic right to your web site.

Yahoo Search Marketing works on the pay-per-click model. Where traditional advertising requires you to pay just to get your ad in front of people – whether you get results or not – Yahoo Search Marketing charges you only for actual click-throughs from your ad to your web site. In other words, you pay only for people who visit your web site. You’re paying for real targeted traffic, not just “eyeballs,” to use advertising jargon.

In advertising, economies of scale are important. It stands to reason that not every person who sees your ad will click through to your web site, so you want as large a potential audience as possible. The more people there are in the viewing pool, the more likely you are to reach the people who most want your products or services. With Yahoo Search Marketing, finding potential customers is easy. Yahoo visitors perform 2.3 billion searches per month, which means that the target audience for your ad is huge.

Of course, you won’t reach 2.3 billion people, nor do you want to. What you want to do is target keywords related to your business, and display your ad to people who search for those keywords. With Yahoo Search Marketing, you can choose your keywords, and determine your maximum cost per click on each keyword. You’ll be advertising your restaurant to a hungry crowd, so to speak.

One of the most important ideas in advertising is testing. Even if your ad is pulling a large number of sales, there’s always the possibility that it could bring in even more sales if just one word or aspect was changed. By testing small changes, you can determine which ads make you the most money, and spend your advertising resources on those ads. With Yahoo Search Marketing, you can set up multiple ads and automatically run the best-performing ad. The more you test, the better your advertising will work, and the more sales you will make. Yahoo Search Marketing makes it easy to test and fine-tune your advertising.

Your online business depends on advertising to bring in traffic. But that traffic is only worthwhile if it is truly targeted, and if you are putting the right ads in front of the right people at the right time. That right time is while they’re searching for terms related to your products and services. With Yahoo Search Marketing, getting your best ads in front of people who want what you’re offering is incredibly easy and affordable, meaning that you can sell more, with less effort, and build your business easily.

Russell Blanc manages a website about Yahoo Small Business and Yahoo Search Marketing.

Enter the OES Tsetnoc SEO Contest to Be Number One

20. March 2010 · Write a comment · Categories: SEO Contest · Tags: , , ,

Enter the OES Tsetnoc SEO Contest to Be Number One

If you are good at search engine optimizing then this article is just for you. So how would you like to be recognized as the best search engine optimizer on the planet? If this interests you then I suggest you keep on reading. Did you know that on 10th September 2009 a competition was launched to find out who is the best search engine optimizer in the business?

The challenge is an open invitation to all SEO’s from around the globe to take part in the second such tournament known as the “OES TSETNOC” SEO contests. In not too gibberish form “OES TSETNOC” spelled backwards reads SEO Contest. This tournament is being organized by PromoJunkie.com to challenge SEO’s to get themselves ranked among various search engines like Google, Yahoo and other search engines by using the key word OES TSETNOC.

The SEO contest will run through September, October, November and end on 15th December 2009. There will be three prizes at stake for the top three SEO contestants which are as follows:

Position          Prize

1                             00

2                             0

3                             0

As it is open to all SEO’s around the world there has been a limit placed on the number of entries that can take part in the contest. And once that limit has been achieved the organizers will not be in a position to accept any more competitors. In order to take part in the “<a rel=”nofollow” onclick=”javascript:pageTracker._trackPageview(‘/outgoing/article_exit_link’);” href=”http://www.oestsetnocs.com/”>Oes Tsetnoc</a> ” SEO contest, one should fill in the Promo Junkie SEO Contest registration application.

There are certain rules and regulations that have to be followed, so it is advisable to view different websites to be sure of how you can go about in the SEO contest. Below are a few points that are vital in your challenge to the number one spot of ,000;

Entry URL (subject matter) has to be in English only. Domain, sub directory, or sub domain may be utilized. Entry page must present the back link given Contestants are permitted to use white hat SEO tactics, no cloaking, concealed text or any further black hat strategies. Each challenger is permissible only one entry

Oes Tsetnoc is entry of PromoJunkie SEO Contest by Evil Science, The winner of Sulumits Retsambew SEO contest held by Netbuilders Webmasters Forum.

The Effects Of Social Media Marketing

08. March 2010 · Write a comment · Categories: Social Media · Tags: , , ,

The Effects Of Social Media Marketing

The emergence of social media technology has brought with it great change. Information distribution, consumer behavior, and personal and corporate transparency – whether welcomed or unwelcomed – have all changed. The desire of individuals to express opinion has not. Neither has the natural desire to congregate, converse and to socialize.

Social media solutions that allow companies to use technology in innovative ways to ignite and cultivate conversations. A social media marketing campaign should be structured carefully to assist all kinds of marketing needs.

Some of the best sources for social media marketing are

Blogs

Empower members to self-publish articles, and allow others to post comments

Discussions

Foster member interaction via threaded discussions, giving users the option to review and respond

Commenting

Invite people to post and view comments related to your featured content

Polls

Pose key multiple choice questions and allow members to vote and view results

Live and Event Chat

Enable real-time private or group chats, or conduct a live, moderated chat around a featured guest or event

Ratings and Reviews

Allow members to become critics by rating and reviewing content, products or services

Resource Manager

Share, edit and store documents and multimedia of all types in one central location

User Profiles

Create personal profiles and search for other members who share common interests

Member Directory management

Search for and find people, and view their profiles and friend lists

Friend Lists

Build social networks of existing connections and forge new ones

Private Messaging

Send private messages to other members from within your profile.

Circle Limit Media is a Professional Website design company located in Los Angeles, California.  Our team in Los Angeles has vast experience with social media marketing including blog creation, discussions, commenting, polls, live event chat, rating, reviews, resources manager, user profiles, member directory management, friends lists and private messaging.

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